Making staff and customers part of the family
To treat your staff as family and invest in them to grow with your business, is at the core of our success at Riversdal Toyota.
- Dealer News
- 13 June 2025
In Abu Dhabi, a rare car licence plate with the single-digit number "P7" was sold for a whopping $15 million, which is approximately R218 million. Mind you, a standard personalised number plate with seven letters or numbers can cost around R2 500 to R5 000 in South Africa.
The sale of the licence plate set a new bar in the United Arab Emirates, surpassing a previous record set more than a decade ago for a licence plate with the number "7".
The licence plate was sold at a charity auction, with all proceeds going towards Sheikh Mohammed bin Rashid Al Maktoum’s global food aid initiative, the 1 Billion Meals Endowment. The auction attracted wealthy bidders from around the world, with the winning bid coming from an anonymous buyer.
The P7 licence plate is considered to be one of the most coveted in the world, as single-digit licence plates are extremely rare and highly sought after. The sale of the licence plate not only broke records but also raised significant funds for a worthy cause.
As the gavel came down on the record-breaking sale, attendees cheered and congratulated the buyer on his/her new acquisition. The sale of the P7 licence plate will be remembered as a historic moment in the United Arab Emirates and serves as a reminder of the wealth and extravagance that can be found in the region.
To treat your staff as family and invest in them to grow with your business, is at the core of our success at Riversdal Toyota.
Isuzu Motors South Africa (IMSAf) has reinforced its commitment to the ISUZU global sustainability targets set out in Isuzu Motors Limited’s Environmental Vision 2050, a long-term strategy aimed at addressing global environmental challenges.
Advertisement
Advertisement
A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
Isuzu Motors South Africa (IMSAf) has reinforced its commitment to the ISUZU global sustainability targets set out in Isuzu Motors Limited’s Environmental Vision 2050, a long-term strategy aimed at addressing global environmental challenges.
Public entries for The Cape 1000, 2026, South Africa’s most prestigious regularity rally, is officially open with registrations to be done at www.cape1000.com.