In Abu Dhabi, a rare car licence plate with the single-digit number "P7" was sold for a whopping $15 million, which is approximately R218 million. Mind you, a standard personalised number plate with seven letters or numbers can cost around R2 500 to R5 000 in South Africa.
The sale of the licence plate set a new bar in the United Arab Emirates, surpassing a previous record set more than a decade ago for a licence plate with the number "7".
The licence plate was sold at a charity auction, with all proceeds going towards Sheikh Mohammed bin Rashid Al Maktoum’s global food aid initiative, the 1 Billion Meals Endowment. The auction attracted wealthy bidders from around the world, with the winning bid coming from an anonymous buyer.
The P7 licence plate is considered to be one of the most coveted in the world, as single-digit licence plates are extremely rare and highly sought after. The sale of the licence plate not only broke records but also raised significant funds for a worthy cause.
As the gavel came down on the record-breaking sale, attendees cheered and congratulated the buyer on his/her new acquisition. The sale of the P7 licence plate will be remembered as a historic moment in the United Arab Emirates and serves as a reminder of the wealth and extravagance that can be found in the region.
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You can't build a reputation on what you are going to do.
Henry Ford
The South African automotive industry is deeply entrenched in international supply chains. Export-driven growth continues to benefit the automotive industry and spurs activity in downstream sectors.
In the fast-paced world of automotive retail, where consistent customer satisfaction is vital, logistics and warehousing are what keeps everything running. Shaun Riley (photo) is the Logistics and Warehouse Manager at Jetour South Africa and tells us more of his vision and passion.
DFSK South Africa announced the recent delivery of three DFSK vehicles to Pick n Pay through the DFSK Estcourt branch, Dundee.
