Toyota South Africa Motors (TSAM) is proud of its rich sales and manufacturing heritage spanning more than six decades in the country.
However, the Japanese-founded company has evolved to be more than just an automotive brand in the past few years, thus investing in mobility and lifestyle solutions aimed at improving product experience for its customers.
Over the years, Toyota has developed a range of vehicle-specific accessories to cover the core needs of its customers, including tow bars, styling bars, nudge bars, side steps and canopies. It became apparent, however, that customers wanted more than these “vehicle-specific accessories” and that there was an appetite for accessories that would suit the lifestyle and activities of Toyota customers, many of whom take part in outdoor pursuits and overlanding.
TSAM has just launched a new programme called Associated Accessory Products (AAP), and its offering will complement the existing array of accessories to enable customers to customise their vehicles as they wish.
AAP was also born out of the need to offer Toyota customers a one-stop shop for a range of accessories that would enable them to customise their vehicles while also enhancing their lifestyles. These accessories have been thoughtfully designed to also provide everyday comfort, safety and convenience.
“To that end, we are collaborating with some of the most respected and popular suppliers in the country, including Ironman 4X4, 4X4 Megaworld, Front Runner, IVXIVBUSHINDABA and Thule. We are also thrilled to announce that pricing will be in line with current aftermarket pricing. Customers can order and fit accessories through their Toyota dealer and invoice with vehicle for a one-stop shop experience,” says Aidan Castille, General Manager of Conversions and Accessories.
The range of accessories available through the AAP programme includes roof racks, cross bars, rooftop tents, roof boxes, bike carriers, fridges, recovery boards, solar panels, battery management systems, roof consoles and more. These accessories are compatible with various lifestyle vehicles such as Toyota Hilux, Fortuner, Land Cruiser Prado, Land Cruiser 70 Series and Land Cruiser 300.
AAP launched on 01 March 2024 and will be rolled out across the Toyota dealer network in SA, Botswana, Namibia, Lesotho and eSwatini.
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
