Chery Group showcase a variety of new vehicles
Brands in the Chery Group showcase their latest offerings at the 2026 Beijing Auto Show recently held in China.
- Industry News
- 29 April 2026
In the last five years, Mitsubishi Motors South Africa (MMSA) has put a tremendous amount of effort into ensuring that its customer service, customer retention and positive brand image have been improved from their already high levels.
The result is that MMSA has been recognised as one of the star performers by Mitsubishi Motors Middle East & Africa (MMMEA) with a Platinum award, which is the highest award given to any distributor for the period under review.
This accolade is awarded to countries competing in the parent company’s After-Sales Business Excellence Programme, which is conducted annually and represents service excellence by MMSA and its dealer network relative to other regions.
“Mitsubishi Motors SA aims to offer an extremely high-quality retail and ownership experience that dovetails perfectly with the premium and robust reputation that our range of vehicles are known for,” says Jeffrey Allison, General Manager: Marketing at MMSA.
This latest achievement is a result of exceeding targets in After-Sales, which includes sub-categories such as Customer Satisfaction and Retention Improvement programmes as well as Spare Parts and Accessory performance. The rewards process saw Mitsubishi Motors SA judged on a 1000-point system that is incredibly robust and sets the great apart from the good.
In 2021, in their first year of participation, MMSA achieved Bronze, this was followed by Gold in 2022 and now Platinum. Such rapid improvement in a short period of time is testament to MMSA’s approach to ‘Lifetime Customer Loyalty’ and the extraordinary growth that MMSA has achieved over the last few years.
Consistently high levels of performance in key areas such as Business Revenue, Business Development, Customer Experience and Operational Excellence saw MMSA improve once again and walk away with the Platinum award in 2023.
“Mitsubishi Motors SA’s strategy for continuous improvement includes high levels of Dealer Operating Standards within the dealer network and empowering dealers to continue delivering on high CSI standards.
Our continual improvement in the last three years is testament to the collective effort of our After-sales staff and the dealer network which truly embodies the spirit of continuous improvement,” says Steven Terblans, General Manager, After-sales at MMSA.
Brands in the Chery Group showcase their latest offerings at the 2026 Beijing Auto Show recently held in China.
South African motorists are heading for another fuel price adjustment in early May, with increases likely to be driven mainly by global oil prices and a weaker rand, rather than additional tax changes.
Mahindra South Africa has announced a change to its key leadership position with Rajesh Gupta, current CEO of Mahindra South Africa, appointed as Regional Head for South Africa, Australia, New Zealand and South Asia for the parent company Mahindra and Mahindra.
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Brands in the Chery Group showcase their latest offerings at the 2026 Beijing Auto Show recently held in China.
South African motorists are heading for another fuel price adjustment in early May, with increases likely to be driven mainly by global oil prices and a weaker rand, rather than additional tax changes.
Mahindra South Africa has announced a change to its key leadership position with Rajesh Gupta, current CEO of Mahindra South Africa, appointed as Regional Head for South Africa, Australia, New Zealand and South Asia for the parent company Mahindra and Mahindra.