Mahindra’s Fusion Fest ready to blast off
The SunBet Arena in Pretoria is a hive of activity as Mahindra South Africa finalises preparations for its historic Fusion Fest this Saturday (22 February).
- Industry News
- 21 February 2025
In the last five years, Mitsubishi Motors South Africa (MMSA) has put a tremendous amount of effort into ensuring that its customer service, customer retention and positive brand image have been improved from their already high levels.
The result is that MMSA has been recognised as one of the star performers by Mitsubishi Motors Middle East & Africa (MMMEA) with a Platinum award, which is the highest award given to any distributor for the period under review.
This accolade is awarded to countries competing in the parent company’s After-Sales Business Excellence Programme, which is conducted annually and represents service excellence by MMSA and its dealer network relative to other regions.
“Mitsubishi Motors SA aims to offer an extremely high-quality retail and ownership experience that dovetails perfectly with the premium and robust reputation that our range of vehicles are known for,” says Jeffrey Allison, General Manager: Marketing at MMSA.
This latest achievement is a result of exceeding targets in After-Sales, which includes sub-categories such as Customer Satisfaction and Retention Improvement programmes as well as Spare Parts and Accessory performance. The rewards process saw Mitsubishi Motors SA judged on a 1000-point system that is incredibly robust and sets the great apart from the good.
In 2021, in their first year of participation, MMSA achieved Bronze, this was followed by Gold in 2022 and now Platinum. Such rapid improvement in a short period of time is testament to MMSA’s approach to ‘Lifetime Customer Loyalty’ and the extraordinary growth that MMSA has achieved over the last few years.
Consistently high levels of performance in key areas such as Business Revenue, Business Development, Customer Experience and Operational Excellence saw MMSA improve once again and walk away with the Platinum award in 2023.
“Mitsubishi Motors SA’s strategy for continuous improvement includes high levels of Dealer Operating Standards within the dealer network and empowering dealers to continue delivering on high CSI standards.
Our continual improvement in the last three years is testament to the collective effort of our After-sales staff and the dealer network which truly embodies the spirit of continuous improvement,” says Steven Terblans, General Manager, After-sales at MMSA.
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The SunBet Arena in Pretoria is a hive of activity as Mahindra South Africa finalises preparations for its historic Fusion Fest this Saturday (22 February).
Digi Cars Group, a dealership group in the South African automotive industry, is making an impact at this year’s EidFest, which is taking place at the Gallagher Convention Centre from Thursday, 20 February to Sunday, 23 February 2025.
The National Automobile Dealers' Association (NADA) and the Southern African Vehicle Rental and Leasing Association (SAVRALA) have signed a Memorandum of Agreement (MOA), marking the formalisation of a relationship that has existed informally for many years.