Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
In the last five years, Mitsubishi Motors South Africa (MMSA) has put a tremendous amount of effort into ensuring that its customer service, customer retention and positive brand image have been improved from their already high levels.
The result is that MMSA has been recognised as one of the star performers by Mitsubishi Motors Middle East & Africa (MMMEA) with a Platinum award, which is the highest award given to any distributor for the period under review.
This accolade is awarded to countries competing in the parent company’s After-Sales Business Excellence Programme, which is conducted annually and represents service excellence by MMSA and its dealer network relative to other regions.
“Mitsubishi Motors SA aims to offer an extremely high-quality retail and ownership experience that dovetails perfectly with the premium and robust reputation that our range of vehicles are known for,” says Jeffrey Allison, General Manager: Marketing at MMSA.
This latest achievement is a result of exceeding targets in After-Sales, which includes sub-categories such as Customer Satisfaction and Retention Improvement programmes as well as Spare Parts and Accessory performance. The rewards process saw Mitsubishi Motors SA judged on a 1000-point system that is incredibly robust and sets the great apart from the good.
In 2021, in their first year of participation, MMSA achieved Bronze, this was followed by Gold in 2022 and now Platinum. Such rapid improvement in a short period of time is testament to MMSA’s approach to ‘Lifetime Customer Loyalty’ and the extraordinary growth that MMSA has achieved over the last few years.
Consistently high levels of performance in key areas such as Business Revenue, Business Development, Customer Experience and Operational Excellence saw MMSA improve once again and walk away with the Platinum award in 2023.
“Mitsubishi Motors SA’s strategy for continuous improvement includes high levels of Dealer Operating Standards within the dealer network and empowering dealers to continue delivering on high CSI standards.
Our continual improvement in the last three years is testament to the collective effort of our After-sales staff and the dealer network which truly embodies the spirit of continuous improvement,” says Steven Terblans, General Manager, After-sales at MMSA.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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