Michelin reaches Level 1 B-BBEE status

Michelin Tyre Company SA has attained Level 1 Broad-based Black Economic Empowerment (B-BBEE) certification.

Michelin Tyre Company SA Managing Director Marcus Baffoe Bonnie and Nokonwaba Ngxabazi Chief Administrative Officer at Michelin

This follows Michelin’s transformation journey that the business started four years ago by focusing on executing a new “People, Profit and Planet” driven strategy in South Africa, aligned with the Michelin Group’s global vision. It also follows a recently concluded “ownership transaction”, says the company.

“We see ourselves as an integral part of every community in which we operate, and we want to play a significant role in growing and developing these communities. When we set out on our transformation journey, we wanted to ensure that we focused on aspects that would make a tangible difference to our stakeholders,” says Marcus Baffoe-Bonnie, Managing Director at Michelin South Africa.

Michelin Tyre Company SA Managing Director Marcus Baffoe Bonnie and Nokonwaba Ngxabazi Chief Administrative Officer at Michelin

Michelin says its focus on B-BBEE also resulted in greater diversity in all its forms. One such example is the growth of women in management, several unique training opportunities and the development of service providers.

“Another strategic focus at Michelin is employee development. We understand that for us to be sustainable and maintain our position as a world leader in sustainable mobility, we must continue to create opportunities to develop talent, skills, and diversity.

“Through training and mentorship, Michelin invests in growing our employee skills and expertise while helping other stakeholders in our network to do the same within their organisations,” adds Nokonwaba Ngxabazi, Michelin’s Chief Administrative Officer.

More Industry News stories

Mazda SA appoints Kyron Pather as Head of Operations

Mazda SA appoints Kyron Pather as Head of Operations

Mazda Southern Africa has promoted Kyron Pather to Head of Operations (Sales & Service). The appointment strengthens the company's operational leadership as it looks to improve performance across its dealer network and aftersales business.

  • 14 May 2026
Bakkies take centre stage at Nampo 2026

Bakkies take centre stage at Nampo 2026

Nampo Harvest Day near Bothaville in the Free State has always been the place where South Africa’s farming community gathers to see the latest machinery and, importantly, new bakkies.

  • 13 May 2026