Michelin reaches Level 1 B-BBEE status

Michelin Tyre Company SA has attained Level 1 Broad-based Black Economic Empowerment (B-BBEE) certification.

Michelin Tyre Company SA Managing Director Marcus Baffoe Bonnie and Nokonwaba Ngxabazi Chief Administrative Officer at Michelin

This follows Michelin’s transformation journey that the business started four years ago by focusing on executing a new “People, Profit and Planet” driven strategy in South Africa, aligned with the Michelin Group’s global vision. It also follows a recently concluded “ownership transaction”, says the company.

“We see ourselves as an integral part of every community in which we operate, and we want to play a significant role in growing and developing these communities. When we set out on our transformation journey, we wanted to ensure that we focused on aspects that would make a tangible difference to our stakeholders,” says Marcus Baffoe-Bonnie, Managing Director at Michelin South Africa.

Michelin Tyre Company SA Managing Director Marcus Baffoe Bonnie and Nokonwaba Ngxabazi Chief Administrative Officer at Michelin

Michelin says its focus on B-BBEE also resulted in greater diversity in all its forms. One such example is the growth of women in management, several unique training opportunities and the development of service providers.

“Another strategic focus at Michelin is employee development. We understand that for us to be sustainable and maintain our position as a world leader in sustainable mobility, we must continue to create opportunities to develop talent, skills, and diversity.

“Through training and mentorship, Michelin invests in growing our employee skills and expertise while helping other stakeholders in our network to do the same within their organisations,” adds Nokonwaba Ngxabazi, Michelin’s Chief Administrative Officer.

More Industry News stories

BAIC to assemble B30 at Gqeberha plant in Eastern Cape

BAIC to assemble B30 at Gqeberha plant in Eastern Cape

BAIC South Africa has confirmed that the all-new BAIC B30 SUV will be assembled locally at the company’s Coega facility in Gqeberha. This step, says BAIC, marks another significant step in the brand’s long-term commitment to the South African market.

  • 29 October 2025
From Kyalami to the World

From Kyalami to the World

Messe Frankfurt expands its roster of shows with a Festival of Motoring in Australia and industry shows in Jakarta and Azerbaijan.

  • 28 October 2025
Protecting your lifeline through servicing and maintenance

Protecting your lifeline through servicing and maintenance

In South Africa, a car is more than a convenience, it’s a lifeline. For many, it’s how they get to work, take children to school, or keep small businesses running, especially when public transport often falls short.

  • 28 October 2025