MG celebrated its official debut in South Africa with guests that included Wu Peng, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China.
Sky Zhang, the General Manager of MG South Africa, expressed his excitement over the brand's entry into the local market: "I am thrilled about this new era for MG in South Africa." Reflecting this enthusiasm, Sky introduced MG’s new tagline, “Exceed Expectation”. The main message is clear: be prepared to be amazed by the latest offerings from this esteemed brand.
Recounting the history of MG, he traced the marque’s lineage back to British motoring pioneer, William Morris, who established Morris Garages in 1920. It was his General Manager, Cecil Kimber, however, who was working behind the scenes to produce faster cars with a sportier look. To do this, Kimber re-bodied and tuned up contemporary Morris car models. The first MG to break cover was the 14/28 Super Sports. With a top speed of 104.6km/h, it was class-leading for its time.
Fast forward over 100 years, and MG is stronger than ever under the stewardship of SAIC Motor (Shanghai Automotive Industry Corporation), China’s largest automotive company based in Shanghai. Since becoming the custodian of the iconic MG octagon in 2007, SAIC has propelled the brand to new heights.
As the number one automotive OEM in China and ranked 84th on the Fortune Global 500, SAIC is among the top 10 automotive companies worldwide, boasting 332 affiliated companies, 207 000 global employees, and 5.02 million vehicle sales in 2023. Notably, MG contributed 840,000 sales globally, with 88% of those outside China, underscoring its growing international appeal.
In closing, Zhang emphasised MG's strong commitment to the South African market as evidenced by its parts supply chain which is already in place. The company’s National Parts Distribution Centre in Isando, Kempton Park ensures a steady parts inventory through SAIC's global network.
MG will provide a warranty of seven years and 200 000km (5 years/150 000km plus an additional introductory 2 years/50 000km) and a comprehensive service plan. Additionally, MG is committed to expanding its presence, aiming to grow its dealer network from 30 to 60 by the end of 2025.
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