MasterDrive celebrating 25 years

The MasterDrive team marked the organisation’s 25th anniversary during a team get-together.

24 Master Dr1

Memories spanning the last 25 years were shared and appreciation expressed for the integral people and events that shaped MasterDrive into what it is today.

The CEO of MasterDrive, Eugene Herbert, says it was a proud moment to look back over the 25-year history and reflect on triumphs and tribulations. “From where MasterDrive started as a small operation with employees wearing multiple hats to where we are today, is testament to our strength and pride in what we deliver as an organisation.

“MasterDrive started with a focus on just one aspect of road safety, which evolved into a suite of services with a comprehensive focus on road safety. We have team members who started this journey with us 25 years ago and are still a part of the organisation today.”

It is not just the MasterDrive team marking the 25th anniversary. “We are giving away over R50 000 in cash and other prizes. Anyone can enter to qualify for one of these unique and rewarding prizes by simply completing a 2-minute entry.

“We want this momentous occasion to be something that is shared with others who interact with MasterDrive. The team selected several important (and also enjoyable) prizes to commemorate the 25th anniversary.”

• To enter and be in the running to win one of these prizes, click here to submit your entry: https://www.surveymonkey.com/r/5Y8N98T

More Industry News stories

Dealer ordered to withdraw advert after ARB ruling

Dealer ordered to withdraw advert after ARB ruling

A South African dealership has been instructed to remove or amend an advertisement for a new Jetour T2 after the Advertising Regulatory Board (ARB) ruled that the listing created the impression that a specific vehicle was immediately available for purchase when it was not.

  • 25 May 2026
South Africa’s AJ Venter taming the untameable

South Africa’s AJ Venter taming the untameable

If you were hoping to experience the roaring streets of the Isle of Man TT in 2026, you are already too late. This event, with practice sessions starting on 25 May 2026 and racing commencing on the 30th, requires at least six to twelve months of planning, along with a substantial budget.

  • 25 May 2026
Pinewood.AI expands platform with two new modules

Pinewood.AI expands platform with two new modules

Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.

  • 22 May 2026