Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Mahindra South Africa reached a milestone with the 10 000th locally assembled Pik Up that rolled off the line in KwaZulu-Natal. This significant milestone follows four years after Mahindra opened its South African assembly facility at the Dube Trade port Special Economic Zone outside Durban.
The Indian manufacturer also unveiled its new corporate identity last month with the showing of new models due for local release during the year.
Speaking on the announcement, Sachin Arolkar, Head of International Operations, Automotive Division, Mahindra & Mahindra Ltd, said: “It is a moment of pride to see the Pik Up roll off the assembly line, knowing that it has become a much-loved part of the South African bakkie market. We are fully committed to making South Africa our second home outside of India, and we look forward to further developing this facility to increase production volumes with higher local content and to also expand our reach into more countries in Africa.”
Mahindra South Africa first opened the Assembly Facility in May 2018, with a single assembly line and a limited vehicle line-up. Since then, the facility has reached peak single-shift production and added several additional models, special editions and customised vehicles, which it builds in partnership with the team at Mahindra Special Fitment Centre in Gauteng.
Speaking at the announcement, Rajesh Gupta, CEO of Mahindra South Africa said: “This is a significant milestone for Mahindra, our team and our partners. The past four years have been tough with the COVID pandemic, riots in KwaZulu-Natal, the recent floods that ravaged this province and the ongoing challenge with components and global shipping. Everyone who is involved in this project has shown an unwavering commitment to make the facility a success and to best serve our growing customer base. We celebrate this milestone with each one of them.”
Mahindra South Africa reached a new sales benchmark in the first quarter of 2022 when it averaged sales of more than 1 000 units a month, with the Pik Up leading the charge for the commercial vehicle division.
“The facility has enabled us to adapt to market needs and to serve our bakkie customers faster. For instance, our special Farmer’s Edition sold out within days of its launch and our Karoo and new Karoo Dusk, Dawn and Storm models are now available, thanks largely to the local assembly facility,” said Rajesh.
Mahindra and its assembly partner, AIH Logistics, build a near-complete range of Pik Up models, including the highly popular Karoo and specialised models such as the Pik Up Ambulance.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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