Renault South Africa launched a national ‘test-drive-to-win’ competition on 19 April 2024, with the chance to win a brand-new Renault Kiger Turbo model worth R339 999.
The competition was officially introduced at the ABSA Wildeklawer event in Kimberley, the biggest School Sports Tournament in the Southern Hemisphere. With over 26 000 people in attendance over the duration of the event, this was the perfect platform for the competition to gain traction.
A strong collaborative activation drive with Renault and ABSA ensured that a healthy number of entries were received to kickstart the competition.
The competition was extended until 31 May, with good support from the dealer network and other marketing initiatives undertaken.
With over 3 000 entries received in total, it was most fortunate for Tamica Jacobs (main photo) from Springs to be selected as the ultimate winner of the new Renault Kiger, among the five finalists who attended the final audited elimination event at the Renault Bryanston Dealership on Saturday, 15 June.
Tamica is already a loyal Renault customer, having happily driven a Renault Kwid for the past four years, with two other family members also being part of the Renault fold.
With the recent birth of her daughter, her second child, it was very much on her wish list to upgrade her Kwid to a bigger vehicle. Her winning the Kiger compact SUV has made her dreams come true and has changed her life.
The name tells the story – Basadi Automotive Group. Basadi, the Sesotho word for women, was chosen by a woman who, against all odds but with an unwavering belief in God, decided in 2018 or so to go it alone in the male-dominated automotive industry.
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Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
Stellantis has announced a new collaboration with NVIDIA, Uber Technologies Inc and Foxconn to explore the joint development and future deployment of *Level 4 (driverless) autonomous vehicles for robotaxi services worldwide.
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