The South African Reserve Bank’s decision to lower interest rates by 25 basis points – bringing rates to their lowest level in more than two years – has been cautiously welcomed by the retail motor sector.
Share with friends
“This rate cut is a positive move at a time when South African consumers are under immense financial pressure,” says Brandon Cohen, Chairperson of the National Automobile Dealers' Association (NADA).
“While it’s not a dramatic kick-start to the economy, it does serve as a much-needed nudge in the right direction.”
NADA believes the reduction in interest rates, although modest, could offer some short-term relief for stretched households – particularly with the fuel levy and other cost increases looming in June.
“Even small savings on monthly bond repayments, credit cards and vehicle finance do add up,” Cohen notes. “They can make a meaningful difference for consumers who are having to make every rand count.”
Brandon Cohen.
The automotive industry, which has experienced subdued demand amid a flat economy, may also benefit from the easing of monetary policy.
“Historically, it takes several months before we see the effects of a rate movement reflected in vehicle sales,” Brandon explains. “A rate cut helps to build consumer confidence and creates slightly more room for discretionary spending.”
However, he cautions that interest-rate relief alone won’t be enough to drive a strong recovery.
“Sustained economic strain and high unemployment remain significant barriers to growth in the automotive sector,” he says. “Had the rates held steady, the pressure on already cautious consumers would have been reinforced.”
“Any positive shift is welcome – but the road to recovery will require more than just lower interest rates.”
Korean automaker Hyundai has been an unmitigated success in the SA new car space. The relative newcomer to the market has been a consistent top-five feature on the new-car sales charts. There are many reasons for this, including good, reliable products at competitive prices. In part, the success is also driven by innovation.
South Africa's automotive sector is set for a significant transformation as Chinese and Indian vehicle manufacturers prepare to shift from basic assembly operations to full-scale local production.
Lightstone Auto has rolled out a cutting-edge integration designed to transform how alternative lenders, rent-to-own providers and niche finance firms engage with dealerships.
26 November 2025
Advertisement
Advertisement
You can't build a reputation on what you are going to do.
South Africa's automotive sector is set for a significant transformation as Chinese and Indian vehicle manufacturers prepare to shift from basic assembly operations to full-scale local production.
South Africa’s automotive landscape has shifted in recent years as new Chinese brands enter the market, sparking both curiosity and scepticism as each promises better value and a fresher approach.
Ford has officially ceased production of its Focus with the last versions coming of the line at the Saarlouis plant in Germany, drawing to a close more than five decades of manufacturing history.