Lower interest rate welcomed by vehicle retailers

The South African Reserve Bank’s decision to lower interest rates by 25 basis points – bringing rates to their lowest level in more than two years – has been cautiously welcomed by the retail motor sector.

25 Nada Rates1

“This rate cut is a positive move at a time when South African consumers are under immense financial pressure,” says Brandon Cohen, Chairperson of the National Automobile Dealers' Association (NADA).

“While it’s not a dramatic kick-start to the economy, it does serve as a much-needed nudge in the right direction.”

NADA believes the reduction in interest rates, although modest, could offer some short-term relief for stretched households – particularly with the fuel levy and other cost increases looming in June.

“Even small savings on monthly bond repayments, credit cards and vehicle finance do add up,” Cohen notes. “They can make a meaningful difference for consumers who are having to make every rand count.”

Brandon Cohen.

The automotive industry, which has experienced subdued demand amid a flat economy, may also benefit from the easing of monetary policy.

“Historically, it takes several months before we see the effects of a rate movement reflected in vehicle sales,” Brandon explains. “A rate cut helps to build consumer confidence and creates slightly more room for discretionary spending.”

However, he cautions that interest-rate relief alone won’t be enough to drive a strong recovery.

“Sustained economic strain and high unemployment remain significant barriers to growth in the automotive sector,” he says. “Had the rates held steady, the pressure on already cautious consumers would have been reinforced.”

“Any positive shift is welcome – but the road to recovery will require more than just lower interest rates.”

More Industry News stories

Stellantis takes driverless vehicles to the next level

Stellantis takes driverless vehicles to the next level

Stellantis has announced a new collaboration with NVIDIA, Uber Technologies Inc and Foxconn to explore the joint development and future deployment of *Level 4 (driverless) autonomous vehicles for robotaxi services worldwide.

  • 30 October 2025
BAIC to assemble B30 at Gqeberha plant in Eastern Cape

BAIC to assemble B30 at Gqeberha plant in Eastern Cape

BAIC South Africa has confirmed that the all-new BAIC B30 SUV will be assembled locally at the company’s Coega facility in Gqeberha. This step, says BAIC, marks another significant step in the brand’s long-term commitment to the South African market.

  • 29 October 2025
From Kyalami to the World

From Kyalami to the World

Messe Frankfurt expands its roster of shows with a Festival of Motoring in Australia and industry shows in Jakarta and Azerbaijan.

  • 28 October 2025