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- Dealer News
- 13 June 2025
The South African Reserve Bank’s decision to lower interest rates by 25 basis points – bringing rates to their lowest level in more than two years – has been cautiously welcomed by the retail motor sector.
“This rate cut is a positive move at a time when South African consumers are under immense financial pressure,” says Brandon Cohen, Chairperson of the National Automobile Dealers' Association (NADA).
“While it’s not a dramatic kick-start to the economy, it does serve as a much-needed nudge in the right direction.”
NADA believes the reduction in interest rates, although modest, could offer some short-term relief for stretched households – particularly with the fuel levy and other cost increases looming in June.
“Even small savings on monthly bond repayments, credit cards and vehicle finance do add up,” Cohen notes. “They can make a meaningful difference for consumers who are having to make every rand count.”
The automotive industry, which has experienced subdued demand amid a flat economy, may also benefit from the easing of monetary policy.
“Historically, it takes several months before we see the effects of a rate movement reflected in vehicle sales,” Brandon explains. “A rate cut helps to build consumer confidence and creates slightly more room for discretionary spending.”
However, he cautions that interest-rate relief alone won’t be enough to drive a strong recovery.
“Sustained economic strain and high unemployment remain significant barriers to growth in the automotive sector,” he says. “Had the rates held steady, the pressure on already cautious consumers would have been reinforced.”
“Any positive shift is welcome – but the road to recovery will require more than just lower interest rates.”
Isuzu Motors South Africa (IMSAf) has reinforced its commitment to the ISUZU global sustainability targets set out in Isuzu Motors Limited’s Environmental Vision 2050, a long-term strategy aimed at addressing global environmental challenges.
Public entries for The Cape 1000, 2026, South Africa’s most prestigious regularity rally, is officially open with registrations to be done at www.cape1000.com.