The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
General Motors has patented innovative technology that could transform how families approach one of their most difficult conversations: when an elderly relative should stop driving.
Electric vehicles are older than many people realise. In the late nineteenth century, battery electric cars were common in cities because they were quiet, clean and easy to drive compared to petrol cars that needed hand cranking.
Toyota South Africa Motors (TSAM) announced the introduction of the Toyota Hiace PWD (Persons with Disabilities) model, a people-mover that puts accessibility at the heart of mobility.
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Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
General Motors has patented innovative technology that could transform how families approach one of their most difficult conversations: when an elderly relative should stop driving.
Toyota South Africa Motors (TSAM) announced the introduction of the Toyota Hiace PWD (Persons with Disabilities) model, a people-mover that puts accessibility at the heart of mobility.
South Africa will leverage the Intra-African Trade Fair (IATF) 2025 in Algiers, Algeria, from 4 to 10 September to cement its position as Africa's automotive manufacturing leader.
