The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
A recent webinar hosted by Keyloop explored how the automotive retail sector can adapt to rapid technological change, increasing data complexity and the growing role of artificial intelligence. The session examined how dealers, manufacturers and mobility providers can reduce operational friction while improving customer journeys.
More and more rumours are surfacing about the possible sale, or part sale, of Mercedes-Benz’s East London manufacturing plant.
Iran's Revolutionary Guards said on Tuesday (10 March) they would not let any oil and other related products out of the Middle East until United States (US) and Israeli attacks cease, prompting US President Donald Trump to threaten to hit Iran "twenty times harder" if it blocked exports.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
A recent webinar hosted by Keyloop explored how the automotive retail sector can adapt to rapid technological change, increasing data complexity and the growing role of artificial intelligence. The session examined how dealers, manufacturers and mobility providers can reduce operational friction while improving customer journeys.
More and more rumours are surfacing about the possible sale, or part sale, of Mercedes-Benz’s East London manufacturing plant.
Iran's Revolutionary Guards said on Tuesday (10 March) they would not let any oil and other related products out of the Middle East until United States (US) and Israeli attacks cease, prompting US President Donald Trump to threaten to hit Iran "twenty times harder" if it blocked exports.
