The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
China's BYD has officially dethroned Tesla as the world's top electric vehicle seller, marking a watershed moment in the automotive industry's electric revolution. The changing of the guard reflects a fundamental realignment of global EV power dynamics.
South Africa’s electric vehicle landscape is shifting rapidly as government policy, global market pressure and local investment begin to align. Yet a clear divide remains between the slow uptake of fully electric vehicles (EVs) and the stronger growth in hybrids, reflecting the realities of affordability and infrastructure.
The World Car Finals began with the announcement of the top ten and top five finalists in six World Car Awards vehicle categories.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
The World Car Finals began with the announcement of the top ten and top five finalists in six World Car Awards vehicle categories.
Nine out of every ten cars sold in December were sold by a dealer, helping to push year-end sales to pre-COVID levels.
Reflecting on the challenges of 2025, the Automotive Business Council | naamsa welcomed the positive economic variables that continued to support consumer spending throughout 2025.
