To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.

She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.

“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.

The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.

The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.

The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.

• Check out when the Lepas was shown earlier this year at the Shanghai International Automobile Industry Exhibition (Auto Shanghai 2025) in China: https://dealerfloor.co.za/industry-news/cherys-lepas-moves-into-premium-suv-segment