The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
Nissan’s decision to drop a planned $500 million investment in electric vehicle (EV) production at its Canton, Mississippi plant is the latest indication that established manufacturers are reassessing how quickly the market will shift to battery power.
Donald Trump has threatened to increase United States (US) tariffs on cars and trucks imported from the European Union to 25% from next week, up from the 15% rate set under last year’s so-called Turnberry framework.
No, the Chinese are not coming to take over – they are already busy accomplishing it.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Donald Trump has threatened to increase United States (US) tariffs on cars and trucks imported from the European Union to 25% from next week, up from the 15% rate set under last year’s so-called Turnberry framework.
No, the Chinese are not coming to take over – they are already busy accomplishing it.
Motorists and households already under pressure will have to dig deeper into their pockets yet again from Wednesday, with sharp fuel and energy price hikes taking effect across South Africa.
