The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
As economic pressures and market volatility continue to shape the local transport industry, UD Trucks Southern Africa says it has demonstrated confident and stable growth, supported by strong retail partnerships and a relentless focus on customer uptime.
Family-run new car dealerships remain a unique phenomenon on the South African automotive landscape, with their own challenges, particularly in rural towns.
Keyloop, a global automotive technology company, has signed an agreement to acquire Motortech.ai, a United Kingdom-based (UK) developer of state-of-the-art artificial intelligence (AI) solutions for the automotive industry.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
As economic pressures and market volatility continue to shape the local transport industry, UD Trucks Southern Africa says it has demonstrated confident and stable growth, supported by strong retail partnerships and a relentless focus on customer uptime.
Keyloop, a global automotive technology company, has signed an agreement to acquire Motortech.ai, a United Kingdom-based (UK) developer of state-of-the-art artificial intelligence (AI) solutions for the automotive industry.
The South African Guild of Mobility Journalists (SAGMJ) has announced the 18 finalists for the 2026 South African Car of the Year (COTY) competition, with nearly a third of the finalists being Chinese vehicles.
