The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
Leapmotor at Stellantis South Africa announced a partnership agreement with boutique car rental company, Drive Electric, to make premium electric mobility more accessible to local driving consumers.
Electric vehicles (EVs) are still expected to dominate the European Union’s (EU) car market from 2035, yet their eventual share could vary considerably depending on the strength of upcoming emissions rules, according to new findings from the transport campaign group Transport & Environment (T&E).
The National Automobile Dealers Association (NADA) in the United States (US) has renewed its backing for policies aimed at preventing Chinese vehicle manufacturers from establishing a foothold in the US, despite growing expectations that their entry may be inevitable.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
The National Automobile Dealers Association (NADA) in the United States (US) has renewed its backing for policies aimed at preventing Chinese vehicle manufacturers from establishing a foothold in the US, despite growing expectations that their entry may be inevitable.
Japanese carmakers are scaling back operations in Southeast Asia and Africa as competition from rapidly expanding Chinese manufacturers reshapes the global automotive landscape.
Department of Trade, Industry and Competition (DTIC) Minister Parks Tau has welcomed the approval of the African Growth and Opportunity Act (AGOA) Extension Bill by the United States (US) House of Representatives.
