The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
Toyota South Africa Motors (TSAM) returns as sponsor of the Absa Cape Epic for the fourth consecutive year, standing alongside Absa, which celebrates 20 years as title sponsor of the world’s toughest mountain bike stage race.
At the NADA Connect 2026 conference, the Deputy CEO of WeBuyCars, Dr Wynand Beukes, took the stage to share what he called “our story, not the right story or the wrong story, just ours”.
South African innovation leader and founding CEO of 1064 Degrees, Dean Furman, delivered a high energy wake up call to the automotive retail sector at the National Automobile Dealers’ Association’s (NADA) Connect 2026 conference, urging companies to stop treating artificial intelligence as futuristic and start treating it as fundamental.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Toyota South Africa Motors (TSAM) returns as sponsor of the Absa Cape Epic for the fourth consecutive year, standing alongside Absa, which celebrates 20 years as title sponsor of the world’s toughest mountain bike stage race.
South African innovation leader and founding CEO of 1064 Degrees, Dean Furman, delivered a high energy wake up call to the automotive retail sector at the National Automobile Dealers’ Association’s (NADA) Connect 2026 conference, urging companies to stop treating artificial intelligence as futuristic and start treating it as fundamental.
The National Automobile Dealers’ Association (NADA) once again delivered a standout experience at its annual conference on 12 March.
