The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.
To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.
She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.
“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.
The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.
The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.
The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.
In the wake of the devastating floods in the Eastern Cape, Mercedes-Benz SA has partnered with Gift of the Givers to deliver urgent aid to flood-affected communities in Butterworth and Mthatha.
The Thorp Motor Group did the official breaking of new ground for its latest and most ambitious development yet – a brand-new Motor City in Sandown that will bring four of the Group’s leading vehicle brands together under one roof.
LDV hosted a L.I.F.E (Live Integrated Family Experience) festival at the Benoni Northerns sports grounds that saw nearly 4 000 guests in attendance.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
In the wake of the devastating floods in the Eastern Cape, Mercedes-Benz SA has partnered with Gift of the Givers to deliver urgent aid to flood-affected communities in Butterworth and Mthatha.
LDV hosted a L.I.F.E (Live Integrated Family Experience) festival at the Benoni Northerns sports grounds that saw nearly 4 000 guests in attendance.
Renault Group says it will change the way it accounts for its stake in its alliance partner for 20 years, Nissan, after earlier reports that the French automaker’s share price could take a hit.
