LDV hosted a L.I.F.E (Live Integrated Family Experience) festival at the Benoni Northerns sports grounds that saw nearly 4 000 guests in attendance.
The event brought together a mix of LDV customers, dealers, staff, influencers, media, and fans for the brands first birthday celebration in South Africa.
The main stage saw LDV Max Luxe models were parked side-by-side, forming visual centrepiece. South African music royalty lit up the stage, with performances from Majozi, Matthew Mole SAMA winner), Cinimin, Tamara Dey, Desmond & the Tutus (MK Award winner) and many more, entertaining the crowd.
To add even more excitement to the day, LDV ran two competitions, giving one lucky attendee the chance to win a driving experience in the LDV T60 Max Luxe - the top-of-the-range bakkie for a period of time - and another walking away with a cash prize.
Guests were treated to up-close views of the T60 Bakkie Range and the anticipated Terron 9 and D90 SUV.
Larger than life, the D90 is a SUV in size terms competing against the likes of the Fortuner while the Terron 9 itself a huge vehicle, will have a faceoff with fellow Chinese competitor GWM’s P500 bakkie.
Both these two new additions will reach our shores before the end of the year, says Andrew Hare, Marketing Coordinator at LDV South Africa.
LDV’s range currently consists of a range double cab bakkies with a choice between 4x2 and 4x4 versions with either manual or automatic transmissions.
Power is provided by a 2.0-litre single turbo diesel-engine with 120kW/375Nm or the bi-turbo version of the same engine pumping out 160kW/500Nm.
As fuel prices continue to climb across South Africa, many motorists are beginning to question whether owning a car still makes financial sense. With in-land petrol prices now at R26.63 a litre and diesel costs rising sharply in May, transport expenses are placing growing pressure on household budgets.
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Two new off-grid, solar-powered charging stations for electric vehicles (EV) have been switched on as part of the Zero Carbon Charge (CHARGE) network.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Margins are shrinking, customers are under financial strain, and competition is intensifying across South Africa’s motor retail sector. Against this backdrop, dealerships are being forced to rethink how they remain profitable while still building customer trust and long term sustainability.
Ford will launch seven new models in Europe by 2029, it announced recently, as it seeks to grow its flagging passenger car sales, fend off fierce competition from Chinese rivals and maintain an edge in the continent's commercial vehicle market.
