LDV hosted a L.I.F.E (Live Integrated Family Experience) festival at the Benoni Northerns sports grounds that saw nearly 4 000 guests in attendance.
The event brought together a mix of LDV customers, dealers, staff, influencers, media, and fans for the brands first birthday celebration in South Africa.
The main stage saw LDV Max Luxe models were parked side-by-side, forming visual centrepiece. South African music royalty lit up the stage, with performances from Majozi, Matthew Mole SAMA winner), Cinimin, Tamara Dey, Desmond & the Tutus (MK Award winner) and many more, entertaining the crowd.
To add even more excitement to the day, LDV ran two competitions, giving one lucky attendee the chance to win a driving experience in the LDV T60 Max Luxe - the top-of-the-range bakkie for a period of time - and another walking away with a cash prize.
Guests were treated to up-close views of the T60 Bakkie Range and the anticipated Terron 9 and D90 SUV.
Larger than life, the D90 is a SUV in size terms competing against the likes of the Fortuner while the Terron 9 itself a huge vehicle, will have a faceoff with fellow Chinese competitor GWM’s P500 bakkie.
Both these two new additions will reach our shores before the end of the year, says Andrew Hare, Marketing Coordinator at LDV South Africa.
LDV’s range currently consists of a range double cab bakkies with a choice between 4x2 and 4x4 versions with either manual or automatic transmissions.
Power is provided by a 2.0-litre single turbo diesel-engine with 120kW/375Nm or the bi-turbo version of the same engine pumping out 160kW/500Nm.
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Nissan says the latest wave of launches from the brand in South Africa supports Nissan’s long-standing commitment to the country, underpinned by more than 60 years of local presence.
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Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
