Kia South Africa presented one of its long-standing CSI beneficiaries, RADA, with a brand-new Kia K2700 Workhorse, fully branded and equipped with a canopy sponsored by Beekman Canopies.
This is the second K2700 light commercial vehicle that Kia has donated to RADA and the third vehicle overall since 2018. It follows on Rada highlighting the importance of partnerships during Service Industry Awareness month in April 2023.
RADA is a humanitarian non-profit organisation focused on empowering individuals. The organisation’s work in vulnerable communities led to the establishment of RADA CARE, which provides support that is long-lasting, simple and effective, and which directly serves the people who need the assistance.
“One of the missions we have as a brand and a business is to be loved by South Africans,” comments Christo Valentyn, Head of Marketing for Kia South Africa. “To do that, you need to make a tangible difference in the communities you serve. For Kia, we make that difference by facilitating the delivery of food to impoverished communities through RADA, supporting our fellow sponsors that are so generously donating food.
RADA currently supports 31 homes, centres and projects located in vulnerable communities in Gauteng, Limpopo, Free State, Mpumalanga and North West, having added 18 additional beneficiaries since 2020. These beneficiaries include old age homes, orphanages, places of safety, homeless shelters, daycare centres, schools and homes for the physically and mentally disabled, which has significantly increased the number of monthly food deliveries made by RADA .
From distributing 487 752 meals in 2019, the non-profit organisation’s monthly meal distributions to struggling communities have culminated in 1 947 312 meals being distributed in 2022.
“The additional Kia K2700 is a great asset for RADA and the work that we do daily,” says Tracey Pitout, General Manager of RADA. “Our growth in terms of adoptions comes with the sad realisation that people are really struggling. With the support of our food sponsors, we are able to deliver more food more often, and with the additional truck from Kia, this task is just so much easier,” she says.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
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