Article written in conjunction with Keyloop.
Keyloop was proud to confirm its role as a Gold Sponsor of naamsa SA Auto Week 2025, Africa’s leading automotive thought leadership event, held from 1 - 3 October at the Coega Vulindlela Conference Centre in Gqeberha.
The landmark gathering brought together more than 1 200 delegates under the theme “Reimagining the Future, Together: Cultivating Inclusive Growth and Shared Prosperity” to explore how the automotive sector can deliver sustainable, inclusive and digitally enabled growth.
Celebrating 90 years of naamsa, the Automotive Business Council, this year’s Auto Week paid tribute to South Africa’s automotive heritage while setting a bold agenda for the future. As the only B2B event of its kind on the continent, SA Auto Week 2025 united OEMs, suppliers, policymakers, technology innovators and investors to address the opportunities and challenges shaping mobility in Africa.
For Keyloop, a global leader in automotive retail technology, participation reaffirmed a clear commitment to supporting Africa’s automotive ecosystem. With the launch of Fusion, a new connected platform that unites every Keyloop product into one system, Keyloop is helping dealers, OEMs and customers take their first steps into a more seamless digital future.
By supporting online, showroom and after-sales journeys, Fusion is designed to deliver better customer experiences, measurable ROI and future-ready growth, ensuring businesses across Africa can keep pace with change and stay ahead of it.
Reflecting on the event, Tantia Kruger, Regional Sales Director, Sub-Saharan Africa at Keyloop, says:
“Our sponsorship of naamsa Auto Week 2025 reflects our belief in the power of innovation and collaboration. The conversations at this event showed clearly that the future of mobility in Africa depends on strong partnerships, and we were proud to share our expertise in digital retail transformation."
With the South African automotive sector contributing more than 5% of GDP and accounting for nearly 15% of exports, the industry is central to national and regional economic growth. As electrification, sustainability and digitalisation accelerate, innovation is becoming a cornerstone of competitiveness. By aligning with naamsa’s vision, Keyloop reinforced its role as a trusted partner in building an inclusive, future-ready automotive sector for Africa and beyond.
It was great to connect with so many delegates, and if you would like to find out more about Keyloop, contact us here.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
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