The deal will accelerate Keyloop’s programme for embedding new AI functionality into Fusion, its Automotive Retail Platform (ARP), helping dealers improve their operational efficiency and derive more value from customer interactions.

Motortech.ai has developed a next-generation AI customer agent, AIME that replaces traditional website forms and manual replies via other channels with conversational tools that operate in real time, 24/7.

AIME can search and compare vehicles for prospective customers, qualify leads, handle questions, administer trade-ins, log vehicle reservations and process finance quotes and agreements. This and other new AI-driven functionality developed by Motortech.ai will be integrated within the domains of Keyloop’s Fusion ARP, including the Vehicle Hub inventory management module, the Acquisition Hub website solution, and Sales Hub, which connects every step of the sales process.

Tom Kilroy, chief executive officer (CEO) of Keyloop says he is extremely excited that Motortech.ai will soon become part of Keyloop. “We’re already planning how their proven technology will be integrated throughout our tech stack, so that whenever and however a customer interacts with a dealer, both parties will feel the benefits.”

Gerard Thatcher, CEO and Founder of Motortech.ai, adds that this is an important new development for motor retailers and OEMs, as it unites the conversational power of our AI solutions with Keyloop’s unrivalled data insights and market-leading enterprise solutions. “This agreement means we’ll be able to accelerate deployment of a full conversational layer for dealerships and OEMs, providing better outcomes for customers and dealers alike.”

The acquisition is subject to regulatory clearances, which are expected to be received in the first quarter of 2026.