Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
JLR South Africa announced the appointment of Izak Louw (photo) to the position of Communications Manager for the South Africa and sub-Sahara Africa (SSA) markets.
A seasoned professional with extensive experience in marketing, public relations and product management within the automotive industry, Louw will head up PR and Communications for JLR South Africa.
A true automotive enthusiast, some of his career highlights include managing the SA Land Speed Record project in 2015 as well as curating some of the most memorable market-specific limited edition JLR models, including bespoke Range Rovers and Jaguars.
Carmen Slade, Communications and Client Experience Director, JLR South Africa and sub-Sahara Africa: “Izak’s appointment not only strengthens the PR and Communications function, but it also brings continuity, leveraging his 13-year tenure at JLR, with a strong track record of delivering successful product launches and managing comprehensive PR strategies.
“Izak will work closely with his colleagues and external stakeholders to advance JLR’s position as a leading global luxury brand.”
His appointment to his new position is effective immediately.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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