JLR South Africa announced the appointment of Izak Louw (photo) to the position of Communications Manager for the South Africa and sub-Sahara Africa (SSA) markets.
A seasoned professional with extensive experience in marketing, public relations and product management within the automotive industry, Louw will head up PR and Communications for JLR South Africa.
A true automotive enthusiast, some of his career highlights include managing the SA Land Speed Record project in 2015 as well as curating some of the most memorable market-specific limited edition JLR models, including bespoke Range Rovers and Jaguars.
Carmen Slade, Communications and Client Experience Director, JLR South Africa and sub-Sahara Africa: “Izak’s appointment not only strengthens the PR and Communications function, but it also brings continuity, leveraging his 13-year tenure at JLR, with a strong track record of delivering successful product launches and managing comprehensive PR strategies.
“Izak will work closely with his colleagues and external stakeholders to advance JLR’s position as a leading global luxury brand.”
His appointment to his new position is effective immediately.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Many forward-thinking individuals propose that autonomous vehicles will improve road safety as problematic driver behaviour, which contributes to 90% plus crashes, will be eliminated. A recent incident may cause some to doubt this, however.
South Africa’s vehicle market has seen a steady influx of emerging brands, alongside continued expansion from established players.
Motorists travelling over the Easter period can expect heavy traffic across South Africa’s road network, with authorities warning that routes to Limpopo will come under particular pressure as thousands of pilgrims make their way to Moria.
