Staff are the moral fibre of any dealership
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
- Dealer News
- 10 July 2025
The Isuzu Foundation donated R250 000 to three charities in Mossel Bay in collaboration with Ironman 4 the Kidz, an official Ironman charity.
As part of Isuzu’s ongoing commitment to the communities within which it operates and in conjunction with the Ironman 4 the Kidz charity, the ISUZU Foundation has contributed R100 for each entry into the 2023 Isuzu Ironman 70.3 Mossel Bay in aid of three registered charities in the area focused on uplifting youth.
The Isuzu Foundation is a partnership between Isuzu Motors South Africa and its Dealer Network. For every vehicle sold, Isuzu and its dealers contribute equally to the Isuzu Foundation. Since 2010, this initiative has enabled grants of more than R19 million to be made to approximately 95 projects.
The charities involved are Education and Training Hub for Autism (ETHAN), Creating Effective Families, and Eden Protocol. The Education and Training Hub for Autism (ETHAN) assists, guides and educates children and their families on how to support loved ones with autism.
Creating Effective Families is a place of safety and guidance for women with children who are victims of crime and domestic and violent abuse, including substance abuse. The charity aims to support and care for victims while they recover from trauma as they journey to rebuild their lives.
Eden Protocol focuses on building the confidence, resilience and commitment of youth through sport, particularly swimming, surfing and lifesaving. This provides a safe space for youth to develop new skills and revive hope and passion.
Isuzu’s Department Executive for Dealer and Business Development in South African Customs Union Markets (SACU), Marcia Mayaba, says: “As the Isuzu Foundation, we believe the youth are our future and that we have a duty to boldly do more in our efforts of making a meaningful impact on their social and emotional well-being.
”We are extremely honoured to be able to extend our reach to the three charities and trust that the donation will go a long way in uplifting the surrounding communities. I would like to close off by thanking Isuzu Motors South Africa and the Dealer Network for their continued commitment and support in being bold and doing more to be with our communities for the long run,” Marcia concludes.
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
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