Isuzu showcased just how economical its new 1.9 D-MAX 1.9 Ddi bakkie range is. A very relevant marketing experiment in today’s climate where the high price of fuel plays a decisive role when choosing your next set of wheels.
Share with friends
The One Tank Challenge trip set off at ISUZU’s Midrand offices with pit stops at the Engen 1 Stop Shops in Bloemfontein, Colesberg and Laingsburg. Both Isuzu SA and Engen SA participated in the challenge.
The journey featured 10 drivers (five driving pairs) who represented motoring journalists and influencers. Out of the 5 pairs, 4 made it to Cape Town Engen Winelands One Stop, while 3 were able to make it to the finish line at Signal Hill without needing an additional refill.
Driving with their aircon on and through flat and mountainous terrain, the trip covered 1 452 km. On average, the fuel consumption per 100 km was set at 5.58 litres, with Kilometres per litre clocking in at a median of 17.93 km/L.
In preparing for the challenging trip, renowned race driver and head of the Isuzu Driving Academy, Grant McCleery, mentioned that “vehicles were prepared in accordance with Isuzu SA’s specifications.
“The vehicle fuel and oil types were checked and ensured that they were at the right levels. Tyre pressures were inflated to the maximum recommended limit that the vehicles serviced as per the recommended service schedules.
“No wing mirrors, aerials or any other items were removed from the vehicles. The diesel fills were monitored and the tanks sealed under independent adjudication. Wheel balancing and alignment were checked to ensure that they were within the recommended specification,” Grant says.
Although the primary purpose of the Isuzu One Tank Challenge was to showcase the efficiency and utility of the D-MAX bakkie, the opportunity was to also use it to impart driving tips to drivers thus equipping them with the requisite skills to ensure that they were able to get the best performance and value from their vehicles.
As fuel prices continue to climb across South Africa, many motorists are beginning to question whether owning a car still makes financial sense. With in-land petrol prices now at R26.63 a litre and diesel costs rising sharply in May, transport expenses are placing growing pressure on household budgets.
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Margins are shrinking, customers are under financial strain, and competition is intensifying across South Africa’s motor retail sector. Against this backdrop, dealerships are being forced to rethink how they remain profitable while still building customer trust and long term sustainability.
Ford will launch seven new models in Europe by 2029, it announced recently, as it seeks to grow its flagging passenger car sales, fend off fierce competition from Chinese rivals and maintain an edge in the continent's commercial vehicle market.