Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
The Hyundai Motor Company is marking its historic achievement of producing 100 million vehicles worldwide with the grand opening of its “One Step Further” exhibition at Hyundai Motorstudio Seoul, Korea.
The exhibition showcases the driving forces behind the 100-million unit production milestone and conveys Hyundai’s gratitude to those customers who have been part of the journey.
The One Step Further exhibition is a continuation of the 100 million production celebration held at Hyundai Motor’s Ulsan Plant on 30 September. At that event, the company delivered the 100 millionth and first vehicle, an IONIQ 5, to its new owner, representing the brand’s gratitude to its customers for their unwavering support.
Spanning five floors, the exhibition begins on the first floor by introducing the journey to 100 million units, featuring the Cortina Mark 2, Hyundai Motor’s first production model, and the Pony, Hyundai Motor’s first independently developed model.
The second floor offers a retrospective on how Hyundai has helped its customers’ lives and showcases the history of major Hyundai Motor plants, including the evolution of production processes over time.
The exhibition’s third floor highlights key drivers in achieving the production milestone of 100 million vehicles globally, focusing on three iconic models: the first-generation SONATA, the first-generation ELANTRA and the Scoupe. These vehicles exemplify Hyundai Motor’s relentless pursuit to go ‘one step further’ in driving its incredible achievement.
The first-generation SONATA showcased Hyundai’s craftsmanship and dedication to enhancing product quality. The first-generation ELANTRA, a steady seller, laid the foundation for the company’s 100-million-unit production capability with the introduction of an automated production line. The Scoupe – equipped with the Alpha series, Hyundai’s first proprietary engine – pioneered the sports car segment in Korea and demonstrated the company’s engineering prowess.
The exhibition’s fourth and fifth floors feature the brand’s modern SUV line-up – SANTA FE, KONA and INSTER; and electric vehicle (EV) line-up – IONIQ 5, IONIQ 5 N and IONIQ 6. This final section looks ahead to Hyundai Motor's future as it moves “one step further”, transforming from a traditional automaker to a smart mobility solutions provider.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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