Hyundai Automotive South Africa has signalled its ambition to dominate the local automotive market in 2026, unveiling aggressive growth plans at the company’s 2026 Dealer Conference under the theme “United for Growth, Driven by Hyundai.”
Delivering the keynote address to over 250 delegates, CEO Stanley Anderson reflected on a strong 2025 performance, stressing that customer focus and retention remain the brand’s guiding principle.
“Our first priority is to look after the customers who already trust our brand. In 2026, we are targeting sustained double-digit growth that will be powered by excellent aftersales and deeper segment penetration.”
Hyundai Automotive South Africa plans to introduce three new models and two facelifted models this year. “Growth is important, but it will never come at the expense of quality and excellent service. Sustainable success comes from getting the fundamentals right and ensuring every Hyundai customer feels valued and confident in their choice."
Hyundai’s market performance in South Africa is underpinned by a portfolio of reliable and technologically advanced vehicles including 100% parts availability and a nationwide dealer network, ensuring convenience and confidence for its customers.
Highlighting the brand’s continental footprint, Tarek Mosaad, President and CEO of Hyundai Middle East and Africa congratulated the local team for an actionable and results-driven vision, despite fierce competition.
"Hyundai Automotive South Africa is our number one market in Africa and a leading benchmark for performance, customer focus and dealer excellence. Your great understanding of consumer mobility needs, leadership strength and ambition are key drivers to our continental success,” Tarek states.
Johan Nel, Head of Sales shared sales insights into Hyundai’s momentum. "In 2025, we achieved impressive sales growth of over 19% year-on-year with total volumes exceeding 36 000 vehicles. Strong demand across both passenger and light commercial segments helped us strengthen our market share.”
The conference was attended by the company’s nationwide dealer network, representatives from Hyundai Middle East and Africa, Motus Holdings leadership as well as some of the industry experts from various business sectors, including banking and information technology.
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