Hino scored 98.96 out of 100 in the average of the combined score, 99.40 for sales, 98.67 for service and 98.81 for parts.

“We are very pleased that we were able to continue our momentum by ensuring an exceptional customer experience throughout 2023, and we aim to continue this trend in 2024,” says Anton Falck, Vice President of Hino South Africa. “We are always pleased to receive feedback from our customers as it shows that we are on track with our customer satisfaction strategies.

“The driving force behind our success in surveys such as DataTrack is Hino’s global strategy of Total Support, which relates to building and retaining meaningful relationships between all the parties in the value chain, from Hino Japan to the Hino South Africa head office and its staff, the countrywide dealer network of 67 dealerships and all our customers,” he explains.

The quarterly DataTrack Comparative Truck Study has been conducted since 1989 with the results compiled from feedback collected from more than 30 000 truck operators in South Africa.