Hino leads the way with customer ratings

Hino ended 2023 on a high note in terms of its customer experience ratings in the DataTrack survey for the fourth quarter of the year. Not only was Hino No 1 in the combined score, but it also took top position in all three evaluation categories – sales, service and parts.

24 Hino Data1

Hino scored 98.96 out of 100 in the average of the combined score, 99.40 for sales, 98.67 for service and 98.81 for parts.

“We are very pleased that we were able to continue our momentum by ensuring an exceptional customer experience throughout 2023, and we aim to continue this trend in 2024,” says Anton Falck, Vice President of Hino South Africa. “We are always pleased to receive feedback from our customers as it shows that we are on track with our customer satisfaction strategies.

“The driving force behind our success in surveys such as DataTrack is Hino’s global strategy of Total Support, which relates to building and retaining meaningful relationships between all the parties in the value chain, from Hino Japan to the Hino South Africa head office and its staff, the countrywide dealer network of 67 dealerships and all our customers,” he explains.

The quarterly DataTrack Comparative Truck Study has been conducted since 1989 with the results compiled from feedback collected from more than 30 000 truck operators in South Africa.

More Industry News stories

New facility turns job losses into job opportunities in the Eastern Cape

New facility turns job losses into job opportunities in the Eastern Cape

VSL Manufacturing officially unveiled its new R750 million, purpose-built manufacturing facility adjacent to the Isuzu Motors South Africa (IMSAf) assembly plant in Struandale, marking a major milestone for South Africa’s automotive value chain, black industrialisation, and the Eastern Cape’s manufacturing ecosystem.

  • 28 November 2025
FAW Trucks SA hosted partners from across Africa in Coega

FAW Trucks SA hosted partners from across Africa in Coega

FAW Trucks Southern Africa recently welcomed the extended Southern African regional dealer network and teams as well as country managers, sales directors and technical heads from across the continent to its flagship manufacturing facility in the Coega Industrial Development Zone for the 2025 Export Dealer Conference.

  • 28 November 2025