Hino leads the way with customer ratings

Hino ended 2023 on a high note in terms of its customer experience ratings in the DataTrack survey for the fourth quarter of the year. Not only was Hino No 1 in the combined score, but it also took top position in all three evaluation categories – sales, service and parts.

24 Hino Data1

Hino scored 98.96 out of 100 in the average of the combined score, 99.40 for sales, 98.67 for service and 98.81 for parts.

“We are very pleased that we were able to continue our momentum by ensuring an exceptional customer experience throughout 2023, and we aim to continue this trend in 2024,” says Anton Falck, Vice President of Hino South Africa. “We are always pleased to receive feedback from our customers as it shows that we are on track with our customer satisfaction strategies.

“The driving force behind our success in surveys such as DataTrack is Hino’s global strategy of Total Support, which relates to building and retaining meaningful relationships between all the parties in the value chain, from Hino Japan to the Hino South Africa head office and its staff, the countrywide dealer network of 67 dealerships and all our customers,” he explains.

The quarterly DataTrack Comparative Truck Study has been conducted since 1989 with the results compiled from feedback collected from more than 30 000 truck operators in South Africa.

More Industry News stories

Isuzu’s ambitious plans for truck manufacturing in South Africa

Isuzu’s ambitious plans for truck manufacturing in South Africa

Isuzu Motors South Africa is positioning itself to become the primary manufacturing centre for commercial trucks across the African continent, a strategic move that could significantly boost production volumes while increasing the use of locally sourced components.

  • 21 August 2025
Kiara driving change, one pink truck at a time

Kiara driving change, one pink truck at a time

In a move that’s turning heads across the transport industry, Kiara Baijnath (photo), the founder and director of HerWay Logistics, is redefining what it means to be a woman in trucking by adding another pink Mercedes-Benz Actros 2645 to her fleet.

  • 21 August 2025