Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Of the 262 281 new light vehicles (passenger cars and light commercial vehicles) that were imported to South Africa in 2021, a staggering 49.3%, came from India.
The remaining portion was imported from 23 other countries, including Japan, China and Germany.
Imports of these vehicles increased from 203 572 units in 2020 to 262 281 units in 2021 – an increase of 28.8%.
Passenger car imports accounted for 78.3% of the total passenger car sales of 340 340 units, while light commercial vehicle imports accounted for 18.1% of total light commercial vehicle sales of 133 078 units.
In the resulting competition between imported and locally manufactured vehicles, South African consumers were the winners as they were spoiled for choice at competitive prices.
The top counties of origin for vehicles imported into South Africa were:
1. India (Tata, Mahindra)
2. Japan (Honda, Toyota, Suzuki, Mitsubishi, Datsun, Subaru, Nissan, Mazda, Lexus)
3. China (Baic, Haval, Foton)
4. Germany (Peugeot, Smart, Renault, BMW, Jaguar, Audi, Volvo, Porsche, Mercedes Benz, Fiat, Mini, Alfa Romeo, Land Rover
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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