Government should not protect one industry to the detriment of another - MISA
South Africa needs to strike a balance between protecting its automotive manufacturing against the devastating impact from the influx of Chinese and Indian vehicle brands on the one hand, without hampering the positive growth of its retail motor industry on the other.
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MISA, the Motor Industry Staff Association, representing more than 75 000 members in the retail motor industry, welcomes the Department of Trade, Industry and Competition's internal review to assess potential measures to protect the automotive industry, but believes this should not be done to the detriment of the retail motor industry.
"It is late in the game for the South African Government to consider imposing tariffs of up to 50% on vehicles from China and India. Government should look at the entire economy and equally support the retail motor industry where these brands have been creating jobs," says Martlé Keyter, MISA's Chief Executive Officer: Operations.
MISA believes that Government should focus on encouraging Chinese and Indian brands to invest in manufacturing vehicles, parts and components locally to create more job opportunities.
Earlier this week MISA welcomed Chery's investment in South Africa with the acquisition of Nissan's production plant in Rosslyn, Pretoria, which will offer employment to most of Nissan's affected employees and supporting supply chain.
MISA has repeatedly urged new Chinese and Indian brands, entering the country in 2025, to invest in establishing bigger dealership networks that will create jobs for employees negatively impacted by the closure of non-performing dealerships of traditional brands.
"The influx of Chinese and Indian brands stimulated the local market and created massive competitiveness. The result, new vehicle sales records for three consecutive months at the end of 2025, not only surpassing pre-pandemic levels for the first time but also reaching highs not seen in a decade," says Martlé.
Around 53% of cars in South Africa are imported from India, whilst Chinese imports make up about 22%. Chinese car brands account for their share whilst cars from India include certain models from Honda, Nissan, Toyota, Suzuki, Citroën and the Indian manufacturers themselves, Mahindra and Tata.
Within the vehicle retail sector, there are meaningful career opportunities for young people who are interested in sales, customer engagement, administration and dealership operations.
Housed in the upmarket, safe and centrally located Ballito Business Park in Moffat Drive, the location is in the heart of the Ballito retail trading business precinct amongst many already established OEM brands.
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