It is more good news about car sales for May with new-vehicle figures of 45 308 units, which reflected an increase of 8 169 units, or a substantial gain of 22.0%, from the 37 139 vehicles sold in May 2024, buoyed by relatively stable economic fundamentals earlier in the year.
Overall, out of the total reported industry sales of 45 308 vehicles, an estimated 40 062 units, or 88.4%, represented dealer sales, an estimated 6.8% represented sales to the vehicle-rental industry, 3.0% to industry corporate fleets and 1.8% to government sales.
The May 2025 new passenger car market, at 31 741 units, registered an increase of 7 322 cars, or a gain of 30.0%, compared to the 24 419 new cars sold in May 2024. Car rental sales accounted for 8.5% of new passenger vehicle sales during the month. Domestic sales of new light commercial vehicles, bakkies and mini-buses, at 10 938 units during May 2025, recorded an increase of 601 units, or a gain of 5.8%, from the 10 337 light commercial vehicles sold during May 2024.
Sales for medium and heavy truck segments of the industry reflected a sound performance in May 2025 and at 660 units and 1,969 units respectively, recorded an increase of 122 units, or 22.7% from the 538 units sold in May 2024 in the case of medium commercial vehicles and, in the case of heavy trucks and buses, an increase of 124 vehicles, or 6.7%, compared to the 1 845 units sold in the corresponding month last year.
However, not all indicators moved in the right direction. Vehicle export sales decreased by 5 165 units, or 14.6%, to 30 112 units in May 2025 compared to the 35 277 vehicles exported in May 2024. However, vehicle exports for the year to date were still 1.4% ahead of the same period last year.
The decrease in exports during the month could be attributed to a major exporting OEM halting production from mid-April to mid-May to complete the remaining 40% of the required installations and upgrades in its body shop, paint shop and final assembly areas in preparation for the introduction of a new model.
However, the fragility of global demand in the face of rising protectionism is increasing and highlights the importance of maintaining export competitiveness through policy alignment, market diversification and value-chain resilience, naamsa states.
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You can't build a reputation on what you are going to do.
Henry Ford
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Europe’s automotive sector, once a global leader, is facing what McKinsey describes as “the largest transformation in the industry’s history”.
