For two decades, Mahindra has made South Africa its second home, forging an authentic and meaningful partnership with its customers. With over 100 000 customers joining the Mahindra family during this journey, this deep connection has solidified the brand’s trust and credibility in the region.

This new era is about celebrating South Africa’s youthfulness, vibrancy and cultural richness, embracing the diverse voices, traditions and resilience that define the nation. The Mahindra Fusion Fest will embody this spirit, becoming a platform where music, fashion and art come together to showcase the dynamism of the country and the brand’s vision for the future.

The Mahindra Fusion Fest is more than just a festival - it’s a cultural movement, uniting communities under one roof to honour South Africa’s diversity and creativity. Through groundbreaking musical collaborations, a bold fusion of fashion and cutting-edge artistry, the event will celebrate the vibrant soul of the nation.

As Mahindra steps into this new chapter, the focus will be on democratising technology while aligning with the passions and aspirations of South Africans. The recent launch of the XUV3XO, also a semi-finalist for the SA Car of the Year competition, exemplifies this, offering cutting-edge design and engineering that empower customers to rise to every challenge.

The Mahindra Fusion Fest is a bold initiative designed to celebrate South Africa’s diversity through the fusion of music, fashion and art. Each element of the festival highlights the richness of individual expressions, coming together in a shared celebration of creativity and culture.

• · Music:

At the heart of the festival are four electrifying fusion performances that will push creative boundaries, blending genres and cultures into groundbreaking collaborations. These performances bring together renowned artists from vastly different musical backgrounds, each creating something entirely new:

Fusion 1 - Cassper Nyovest (Hip Hop) X Zandile Mzazi (Opera) X Radio Kalahari Orkes (Afrikaans Country).

Fusion 2 - Sjava (Afro Pop) X Matthew Mole (Indie Pop) X Tarryn Lamb (Afrikaans Pop).

Fusion 3 - Mi Casa (Dance House) X Young Stunna (Amapiano) X K.O. (Hip Hop).

Fusion 4 - Kamo Mphela (Amapiano) X Sipho “Hot Stix” Mabuse (Afro-Jazz) X Aymos (Amapiano).

To amplify the celebration of creativity, Mahindra will launch a music talent search in early 2025. This initiative invites aspiring South African musicians to showcase their skills, with the winners earning the opportunity to perform on stage at the Fusion Fest.

• Fashion:

Fashion at the Fusion Fest takes centre stage as Mahindra collaborates with world-renowned designer Thula Sindi. His exclusive ‘Mahindra Line’ will debut at the festival, featuring a bold, modern collection inspired by the sleek designs and engineering of Mahindra SUVs. Festival Goers will also have the chance to purchase limited-edition merchandise designed by Thula Sindi, blending sophistication with South African heritage.

A fashion talent search will also kick off in early 2025, giving emerging designers the chance to showcase their creations at the event.

• Art:

Art becomes a unifying thread at the Fusion Fest, with a focus on innovation and expression. The festival will feature immersive installations and interactive exhibits that reflect the theme of fusion—blending tradition with modernity and individuality with community.

“The Mahindra Fusion Fest is more than just a festival—it is a bold statement of Mahindra’s evolution in South Africa. It reflects our commitment to embracing the vibrancy, diversity, and creativity of this incredible nation, our second home. Through this celebration of music, fashion and art, we are creating a platform that unites communities, inspires innovation and amplifies the voices of South Africa’s youth. As we step into our third decade, the Fusion Fest symbolises the future of Mahindra—a future rooted in boldness, innovation and a deeper connection with every individual who shares this journey with us,” stated Rajesh Gupta, CEO of Mahindra South Africa.

• Limited Fusion Fest tickets start from R150 upwards, and can either be purchased or won via various competitions at local dealerships, or can be bought at https://www.ticketpros.co.za/portal/web/index.php/event/e03cd46c-72ce-e9e5-8a11-6751848a82bb