The world’s oldest surviving automotive brand is reaffirming its personality and character with a new interpretation of its well-known lion-logo.
Since 1850, Peugeot has had ten successive logos, all of which feature the lion emblem. An eleventh version, more streamlined, more qualitative and more elegant has been created by the Peugeot Design Lab – the brand’s Global Design studio.
Launched in 2010, the current logo needed to change to crown the brand’s upmarket move. After having completely overhauled its vehicles over the past ten years, the French automaker redesigned its logo to keep pace with its products.
According to Peugeot, the new logo embodies what the brand meant yesterday, what it means today and what Peugeot will mean tomorrow. Peugeot has produced its first brand campaign in 10 years, called The Lions of Our Time.
Through this optimistic international campaign, Peugeot says it wants to engage both its customers and those who are not. “The brand captures a new universal territory: time. It celebrates Today’s Lions, of all ages, cultures and backgrounds. These LIONS OF OUR TIME – no longer so much in search of power or money, but more in a quest for quality time,” says the marketing material.
Peugeot says its objective is to offer its current and future customers a brand that meets their requirements – the Peugeot brand is timeless.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
As the holiday season approaches and many families prepare for long journeys, OMODA and JAECOO South Africa are offering a complimentary 15-minute Holiday Vehicle Health Check to help ensure every trip is a safe one.
As South Africa navigates a shifting and often unpredictable economic landscape, the National Automobile Dealers’ Association (NADA) says there are growing signs of improvement that could support increased confidence across the new-vehicle market, even as several structural challenges remain.
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