The world’s oldest surviving automotive brand is reaffirming its personality and character with a new interpretation of its well-known lion-logo.
Since 1850, Peugeot has had ten successive logos, all of which feature the lion emblem. An eleventh version, more streamlined, more qualitative and more elegant has been created by the Peugeot Design Lab – the brand’s Global Design studio.
Launched in 2010, the current logo needed to change to crown the brand’s upmarket move. After having completely overhauled its vehicles over the past ten years, the French automaker redesigned its logo to keep pace with its products.
According to Peugeot, the new logo embodies what the brand meant yesterday, what it means today and what Peugeot will mean tomorrow. Peugeot has produced its first brand campaign in 10 years, called The Lions of Our Time.
Through this optimistic international campaign, Peugeot says it wants to engage both its customers and those who are not. “The brand captures a new universal territory: time. It celebrates Today’s Lions, of all ages, cultures and backgrounds. These LIONS OF OUR TIME – no longer so much in search of power or money, but more in a quest for quality time,” says the marketing material.
Peugeot says its objective is to offer its current and future customers a brand that meets their requirements – the Peugeot brand is timeless.
The Kia Carens nameplate makes its return to South Africa, this time as a seven‑seater designed with families in mind. It combines Sport Utility Vehicle (SUV) styling with Multi-Purpose Vehicle (MPV) practicality, offering space, comfort and efficiency, Kia says.
Volvo has confirmed that its vehicles will now integrate Google’s Gemini artificial intelligence system. This development builds on the company’s existing collaboration with Google, which already provides Android Automotive OS and Google services in Volvo models.
New vehicle sales in 2026 continued their positive trend in April, with the 47 979 units sold marking the best April figure since 2013. This represents a remarkable performance by local automotive retailers despite a host of economic headwinds and a challenging trading environment.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Volvo has confirmed that its vehicles will now integrate Google’s Gemini artificial intelligence system. This development builds on the company’s existing collaboration with Google, which already provides Android Automotive OS and Google services in Volvo models.
New vehicle sales in 2026 continued their positive trend in April, with the 47 979 units sold marking the best April figure since 2013. This represents a remarkable performance by local automotive retailers despite a host of economic headwinds and a challenging trading environment.
April 2026 marked a turning point in South Africa’s economic landscape, as global energy markets were jolted by escalating geopolitical tensions in the Middle East, according to naamsa | The Automotive Business Council.
