Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
The Mercedes-Benz Learning Academy (MBLA) is celebrating its 41st anniversary as the training division to the wider Mercedes network.
The MBLA was created by the three-pointed star to train artisans, shopfloor assistants and even more advanced systems and technology operators for its plant in the Eastern Cape. As a next step, it is also adding courses on electric motoring to prepare for future Mercedes models.
Commenting on the 41st anniversary milestone of the MBLA, Chief Executive Officer of Mercedes-South Africa and Executive Director of Manufacturing, Andreas Brand, said: “At Mercedes-Benz South Africa, we believe that our contribution is not only in the excellent vehicles we build, but also in the impact we make in the automotive supply chain in the region and its people.
Mercedes says the Academy prides itself in demonstrating industry-leading absorption rates of its trainees into meaningful employment in the automotive sector.
The MBLA has helped learners obtain relevant workplace experience and exposure and boasts an absorption rate of close to 100%, with many of the graduates integrated directly into the MBSA manufacturing plant’s talent pipeline. Other learners are also trained for absorption into the automotive value chain, including suppliers located within the East London Industrial Development Zone.
“With the automotive industry currently being reshaped with the onset of new electric vehicles, MBSA is keeping abreast in this regard. Automotive technology training has been expanded to include additional training on high-voltage vehicles, as well as advanced product technologies. As part of our sustainability objectives, our plant has manufactured hybrid electric vehicles since 2016, and upskilling our workforce to manufacture these vehicles has been a key focus at the MBLA.
“With a firm focus on future technologies, the MBLA has continued to advance its digital transformation journey: offering digitalised and blended e-learning to apprentices, plant employees and industry partners, via a range of offerings and facilities, including virtual platforms. Our vision for the future of the MBLA is that it continues to provide support to MBSA in producing premium luxury vehicles using the best talent out of Africa, for the world,” concluded Andreas.
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
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Daniel Pink
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