Ford is sharing videos about iconic models, some of which were exclusive to South Africa, as part of its centenary celebrations.
The latest Ford Stories’ video highlights iconic nameplates in South Africa through the ages and the deep passion that owners have for the Ford brand.
From the stately elegance of the Ford Fairlane, which once graced the streets with effortless sophistication, to the iconic Ford Mustang and the motorsport prowess of the Ford Escort -renowned for its lightness, reliability and handling that dominated rally stages - Ford's local legacy has an abundance of diversity.
The video highlights the legendary contributions to performance and motorsport history in South Africa, particularly through the rare and highly sought-after Sapphire Cosworth built by Basil Green and Geoff Mortimer, and the homologation special Sierra XR8.
Both these vehicles have cemented Ford's place in our automotive culture. Each vehicle and story in the video reflect Ford's enduring influence across generations.
Fans of Ford will also savour the majestic sight of a classic Mustang, and the newer pocket-rocket Fiesta STs, many of which are the essence of the active Ford Clubs around the country.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Events unfolding in the Middle East, combined with disruptions to oil shipping routes, have once again highlighted how dependent the world remains on crude oil and refined fuels.
A recent webinar hosted by Keyloop explored how the automotive retail sector can adapt to rapid technological change, increasing data complexity and the growing role of artificial intelligence. The session examined how dealers, manufacturers and mobility providers can reduce operational friction while improving customer journeys.
More and more rumours are surfacing about the possible sale, or part sale, of Mercedes-Benz’s East London manufacturing plant.
