Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
The Ford Wildlife Foundation (FWF) is supporting the protection of threatened freshwater and marine environments and their important fishes by providing a Ford Ranger Double Cab 4x4 to the Rivers of Life Programme at the University of Mpumalanga.
This vehicle will be used for one of the programme’s new projects that focuses on the ecology of western Indian Ocean Anguillid freshwater eels and their contribution to sustainable fisheries and livelihood along the east coast of Africa.
“Southern Africa’s freshwater eels are the world’s mightiest migrating fish species, swimming more than 10 000km, upstream from the Indian Ocean into our east-flowing rivers,” says Professor Gordon O’Brien, director of the Rivers of Life Programme at the University of Mpumalanga. “While we boast the greatest diversity of freshwater eels globally, which are now the world’s most valuable fish commodity, all of our eels are threatened by habitat loss owing to barrier formation, pollution, alien species and over exploitation.”
The team’s preliminary data indicates that as much as 60 percent of freshwater eel habitat has been removed in southern Africa, and as much as 40 percent across the whole African east coast distribution area. “We still have viable populations that can support a recovery plan, and we have an opportunity to contribute to the sustainable, formal use, conservation and management of these eels in the region, but we need action,” Gordon says.
With so many riverine habitats to explore, many of which are in wild areas that are difficult to access, the research has been limited thus far since the project started in 2019. It was subsequently also hampered by COVID-19 in 2020 and 2021.
“The support from the Ford Wildlife Foundation through the provision of a Ranger Double Cab 4x4 will enable our teams to reach remote areas that are essential for this much-needed research,” he says. “With a capable 4x4 vehicle that we can rely on from FWF, it allows us to leverage additional bursary and operational costs to benefit the project as a whole, which can now be expanded into southern Africa from the University of Mpumalanga.”
The Ford Wildlife Foundation currently supports 27 projects across South Africa and one project in Mozambique. This comprises 17 conservation projects, six research projects and five environmental education projects.
Vehicles are loaned to the partner organisations for a period of two years, with servicing and maintenance provided by the Ford dealer network.
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Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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