Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
By Harm Stavast, Commercial Director, Africa, Keyloop
New challenges and opportunities are emerging as South Africa’s automotive industry continues to evolve at rapid pace. Here are five key trends currently driving this transformation:
1. The rise of Chinese Vehicles and "Buy Down" Trend
The growing interest in Chinese brands and new entrants is transforming the traditional automotive manufacturers landscape. The influx of new entrants offering technologically advanced vehicles at competitive prices is disrupting the existing market dynamics, with affordability front of mind for many South African consumers.
2. The Electric Vehicle Revolution
Although its adoption of electric vehicles (EV) has been slow, South Africa has the potential to become an EV hotspot. While the journey towards electrification is not without its challenges, stakeholders have the opportunity to collaborate to create an environment conducive to sustainable mobility solutions.
3. Aftersales Marketing Challenges
Significant market opportunity exists to improve the aftersales experience. With economic uncertainty delaying renewals, retailers that elevate the ownership and service experience will be able to build brand loyalty and improve customer satisfaction and retention rates.
4. Enhancing Customer Experience
Harnessing the power of data and technology enables organisations to tailor their offerings to meet consumer’s evolving needs and preferences. By prioritising elements such as personalised communication, streamlined processes, and proactive feedback mechanisms, OEMs and retailers can create meaningful connections with their customers.
5. Innovation and Sustainability
Innovation and sustainability are at the forefront of the automotive evolution. Successfully adapting to these new opportunities and infrastructure requirements, South Africa can position itself as a leader in the global shift towards sustainable mobility.
Find out how Keyloop is helping automotive retailers navigate the complexities of the automotive landscape and future-ready their businesses: www.keyloop.com
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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