By Monzer Tohme, Managing Director, Middle East & Africa - Keyloop
The automotive industry is holding strong in South Africa. But there is no doubt that customer expectations are changing - fast. Consumers are used to exceptional online retail experiences, highly personalised communications, and the ability to move effortlessly on and offline.
To keep pace with modern consumers, automotive retailers need to take a forensic look at their customer experience (CX) if they are to deliver what consumers want.
Keyloop has recognised that we are in an important moment of change for the industry. Fuelled by technology, we encourage retailers to unlock data silos to obtain a 360-degree view of the consumer and transform each touchpoint across the buying and ownership journey, shifting the focus from closing a sale to opening a relationship.
We call this way of thinking Experience-First, and our technology platform has been created to empower dealerships to embrace digital transformation and deliver seamless customer journeys.
Imagine a world where the consumer can self-serve how and when they interact with you; where personalised, timely communications capture customers; where digitisation minimises errors, automates processes and frees up time to care for individuals. Thanks to Experience-First, this is the future of car buying in South Africa.
To look under the hood of Experience-First, Keyloop has published a whitepaper written by our leadership team. Titled Revolutionising automotive retail through technology, the whitepaper is an A-Z of the Experience-First approach, showcasing how you can transform your CX to meet today’s demands.
If you would like to speak to us more about Experience-First, contact is via https://keyloop.com/en-za/contact.
South Africa’s fast evolving automotive industry faces an urgent challenge in ensuring technical aftersales skills keep pace with increasingly advanced vehicle technology.
South Africa’s electric vehicle (EV) market is at a pivotal moment. Progress has been made in manufacturing, registrations, and charging infrastructure, but the pace and scale of adoption will depend on decisive policy choices and coordinated industry action.
TruckStore, the used-vehicle division of Daimler Truck Southern Africa, has opened a new facility on the West Rand, strengthening its presence in one of Gauteng’s busiest used-truck corridors.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
South Africa’s fast evolving automotive industry faces an urgent challenge in ensuring technical aftersales skills keep pace with increasingly advanced vehicle technology.
Isuzu Motors South Africa has begun distributing the latest D-Max from its Gqeberha plant to dealerships across the country, with further shipments planned for more than 30 African markets.
Stellantis is accelerating its push into software defined vehicles through an expanded partnership with Qualcomm Technologies that will bring more advanced driver assistance, connectivity and in car digital systems to its next generation vehicles.
