Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
By Monzer Tohme, Managing Director, Middle East & Africa - Keyloop
The automotive industry is holding strong in South Africa. But there is no doubt that customer expectations are changing - fast. Consumers are used to exceptional online retail experiences, highly personalised communications, and the ability to move effortlessly on and offline.
To keep pace with modern consumers, automotive retailers need to take a forensic look at their customer experience (CX) if they are to deliver what consumers want.
Keyloop has recognised that we are in an important moment of change for the industry. Fuelled by technology, we encourage retailers to unlock data silos to obtain a 360-degree view of the consumer and transform each touchpoint across the buying and ownership journey, shifting the focus from closing a sale to opening a relationship.
We call this way of thinking Experience-First, and our technology platform has been created to empower dealerships to embrace digital transformation and deliver seamless customer journeys.
Imagine a world where the consumer can self-serve how and when they interact with you; where personalised, timely communications capture customers; where digitisation minimises errors, automates processes and frees up time to care for individuals. Thanks to Experience-First, this is the future of car buying in South Africa.
To look under the hood of Experience-First, Keyloop has published a whitepaper written by our leadership team. Titled Revolutionising automotive retail through technology, the whitepaper is an A-Z of the Experience-First approach, showcasing how you can transform your CX to meet today’s demands.
If you would like to speak to us more about Experience-First, contact is via https://keyloop.com/en-za/contact.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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