By Monzer Tohme, Managing Director, Middle East & Africa - Keyloop
Share with friends
The automotive industry is holding strong in South Africa. But there is no doubt that customer expectations are changing - fast. Consumers are used to exceptional online retail experiences, highly personalised communications, and the ability to move effortlessly on and offline.
To keep pace with modern consumers, automotive retailers need to take a forensic look at their customer experience (CX) if they are to deliver what consumers want.
Keyloop has recognised that we are in an important moment of change for the industry. Fuelled by technology, we encourage retailers to unlock data silos to obtain a 360-degree view of the consumer and transform each touchpoint across the buying and ownership journey, shifting the focus from closing a sale to opening a relationship.
We call this way of thinking Experience-First, and our technology platform has been created to empower dealerships to embrace digital transformation and deliver seamless customer journeys.
Imagine a world where the consumer can self-serve how and when they interact with you; where personalised, timely communications capture customers; where digitisation minimises errors, automates processes and frees up time to care for individuals. Thanks to Experience-First, this is the future of car buying in South Africa.
To look under the hood of Experience-First, Keyloop has published a whitepaper written by our leadership team. Titled Revolutionising automotive retail through technology, the whitepaper is an A-Z of the Experience-First approach, showcasing how you can transform your CX to meet today’s demands.
A vehicle dealership has been fined R200 000 for contravening sections of the Consumer Protection Act (CPA) by refusing a consumer’s request to cancel his vehicle purchase transaction two days after the purchased vehicle’s engine seized.
On Thursday, 27 March from 18:30, Creative Rides will be offering six of the most iconic BMWs of all time at its auction, which is taking place at its showroom in Main Road, Bryanston.
Nissan and Premcar have launched the Navara PRO-4X Warrior – a vehicle purpose-built for the most demanding on- and off-road conditions South Africa has to offer.
A vehicle dealership has been fined R200 000 for contravening sections of the Consumer Protection Act (CPA) by refusing a consumer’s request to cancel his vehicle purchase transaction two days after the purchased vehicle’s engine seized.
On Thursday, 27 March from 18:30, Creative Rides will be offering six of the most iconic BMWs of all time at its auction, which is taking place at its showroom in Main Road, Bryanston.
The crime stats for quarter three of last year (October to December) were recently released, and although vehicle related crimes show a decrease in most areas, it still remains very high, says MasterDrive. Other areas, however, saw increases, including the carjacking of business-owned vehicles.