Exceeding Customer Expectations in a Digital Age

By Monzer Tohme, Managing Director, Middle East & Africa - Keyloop

Media

The automotive industry is holding strong in South Africa. But there is no doubt that customer expectations are changing - fast. Consumers are used to exceptional online retail experiences, highly personalised communications, and the ability to move effortlessly on and offline.

To keep pace with modern consumers, automotive retailers need to take a forensic look at their customer experience (CX) if they are to deliver what consumers want.

Keyloop has recognised that we are in an important moment of change for the industry. Fuelled by technology, we encourage retailers to unlock data silos to obtain a 360-degree view of the consumer and transform each touchpoint across the buying and ownership journey, shifting the focus from closing a sale to opening a relationship.

We call this way of thinking Experience-First, and our technology platform has been created to empower dealerships to embrace digital transformation and deliver seamless customer journeys.

Imagine a world where the consumer can self-serve how and when they interact with you; where personalised, timely communications capture customers; where digitisation minimises errors, automates processes and frees up time to care for individuals. Thanks to Experience-First, this is the future of car buying in South Africa.

To look under the hood of Experience-First, Keyloop has published a whitepaper written by our leadership team. Titled Revolutionising automotive retail through technology, the whitepaper is an A-Z of the Experience-First approach, showcasing how you can transform your CX to meet today’s demands.

If you would like to speak to us more about Experience-First, contact is via https://keyloop.com/en-za/contact.

More Industry News stories

A quick look at naamsa’s quarterly review of business conditions

A quick look at naamsa’s quarterly review of business conditions

The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).

  • 19 August 2025
Tata passenger vehicles are making a comeback in SA

Tata passenger vehicles are making a comeback in SA

After an absence if six years, Tata passenger vehicles are back with a bang in South Africa. The last model launched locally was the Bolt, which followed in the tracks of the more well-known Indica.

  • 14 August 2025