Daimler Truck Southern Africa (DTSA) has appointed Olaf Petersen (photo) as the new Vice President for Sales and Marketing, effective 1 July 2024.
In this role, Olaf will be responsible for spearheading the new vehicle sales portfolio for Mercedes-Benz Trucks and FUSO in the Southern Africa region.
This follows Maretha Gerber, who previously held the position, being promoted to President and Group CEO of DTSA earlier in the year.
Olaf brings a wealth of knowledge and international experience from various Mercedes-Benz and Daimler Truck markets across the world and is committed to continuing DTSA’s sales and marketing efforts.
He holds degrees in Engineering and Business from universities in Germany, the UK and Spain and joined the Daimler company in 1998. Over the past 26 years, he held various roles in Sales, Service, Marketing, Product Management and Body Builder Management across the Mercedes-Benz Vans, Mercedes-Benz Trucks and Mercedes-Benz Buses brands in Germany, Singapore, Australia, Indonesia, the USA and the Arab Emirates.
In his previous position since 2019, he was responsible for Sales and Marketing for Mercedes-Benz Trucks and FUSO at Daimler Truck Middle East and Africa in Dubai.
“I am thrilled to have Olaf on board the DTSA team. His extraordinary and extensive experience within Daimler speaks for itself, and I am confident that he will grow our Mercedes-Benz Trucks and FUSO brands in the Southern Africa region. I wish him all the best in his new role,” says Maretha Gerber, President and Group CEO Daimler Truck Southern Africa.
“I have worked in many markets across the world, and I am really grateful to get the opportunity to now join the DTSA team. I look forward to engaging with DTSA’s customers, industry stakeholders and network partners in striving to provide, not only the best product on the market, but also the best service and value offering.
“I am fully committed to maintaining the strong market positions for our Mercedes-Benz Trucks and FUSO brands in the Southern Africa region,” Olaf says about his new appointment.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
Cars.co.za will unveil its first Industry Report at DealerCon 2025 – a landmark event designed to analyse the past decade of seismic change in the motor industry and project what lies ahead.
For decades, buying a car has been as much about emotion as practicality. Shiny brochures, polished showroom floors and persuasive sales talk often overshadowed the cold, hard numbers of ownership. But today, where information is currency, consumers are no longer satisfied with glossy marketing – they want data, and they want it now.
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