Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Daimler Truck Southern Africa (DTSA) has appointed Olaf Petersen (photo) as the new Vice President for Sales and Marketing, effective 1 July 2024.
In this role, Olaf will be responsible for spearheading the new vehicle sales portfolio for Mercedes-Benz Trucks and FUSO in the Southern Africa region.
This follows Maretha Gerber, who previously held the position, being promoted to President and Group CEO of DTSA earlier in the year.
Olaf brings a wealth of knowledge and international experience from various Mercedes-Benz and Daimler Truck markets across the world and is committed to continuing DTSA’s sales and marketing efforts.
He holds degrees in Engineering and Business from universities in Germany, the UK and Spain and joined the Daimler company in 1998. Over the past 26 years, he held various roles in Sales, Service, Marketing, Product Management and Body Builder Management across the Mercedes-Benz Vans, Mercedes-Benz Trucks and Mercedes-Benz Buses brands in Germany, Singapore, Australia, Indonesia, the USA and the Arab Emirates.
In his previous position since 2019, he was responsible for Sales and Marketing for Mercedes-Benz Trucks and FUSO at Daimler Truck Middle East and Africa in Dubai.
“I am thrilled to have Olaf on board the DTSA team. His extraordinary and extensive experience within Daimler speaks for itself, and I am confident that he will grow our Mercedes-Benz Trucks and FUSO brands in the Southern Africa region. I wish him all the best in his new role,” says Maretha Gerber, President and Group CEO Daimler Truck Southern Africa.
“I have worked in many markets across the world, and I am really grateful to get the opportunity to now join the DTSA team. I look forward to engaging with DTSA’s customers, industry stakeholders and network partners in striving to provide, not only the best product on the market, but also the best service and value offering.
“I am fully committed to maintaining the strong market positions for our Mercedes-Benz Trucks and FUSO brands in the Southern Africa region,” Olaf says about his new appointment.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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