Digi Cars Group, a dealership group in the South African automotive industry, is making an impact at this year’s EidFest, which is taking place at the Gallagher Convention Centre from Thursday, 20 February to Sunday, 23 February 2025.
With an expected 40 000 attendees, this premier event presents the perfect platform for Digi Cars Group to display a selection of vehicles from their Chery Omoda and Jaecoo dealerships.
These vehicles are becoming increasingly popular in the South African vehicle market, and the Digi Cars team will be in full force at the event. The group will also be featuring their Chery Tiggo 8 Pro Max with B4 discreet armour by Armoured Mobility.
Armoured Mobility, under the Digi Cars Group umbrella, specialises in building and retailing bullet-proof vehicles. The Armoured Chery provides protection against everyday threats and is ideal for protection against hijackings and robberies. It is designed to withstand handgun fire, the most common weapon used in violent crimes. With only around 120kg of added weight, affordable and financeable, it’s a game changer for South Africans looking for that added protection.
The group, which includes Chery Sandton, Chery Northcliff, Omoda Sandton, Omoda/Jaecoo Melrose Arch, Digi Cars, Olgars Auto, and Armoured Mobility, has built a solid reputation for combining luxury and security.
“At the Digi Cars Group, our mission is to revolutionise the car-buying experience through technology and customer-focused solutions,” says Azhar Abed, Group Franchise Director. “We are proud to showcase vehicles that reflect our dedication to innovation, including the armoured Chery Tiggo 8 Pro Max, which highlights our ability to cater to both lifestyle and security-conscious buyers.”
In addition to a line-up of vehicles, the Digi Cars Digital Kiosk will be available at the EidFest, allowing attendees to explore the full range of vehicles digitally. This immersive, interactive experience will provide visitors with in-depth vehicle specifications, financing options and real-time inquiries, ensuring a seamless connection between customers and their next vehicle.
As fuel prices continue to climb across South Africa, many motorists are beginning to question whether owning a car still makes financial sense. With in-land petrol prices now at R26.63 a litre and diesel costs rising sharply in May, transport expenses are placing growing pressure on household budgets.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Pinewood.AI has added two new embedded modules to its Business Intelligence Solution, giving dealers and OEMs greater insight into financial performance and the customer journey, it says.
Margins are shrinking, customers are under financial strain, and competition is intensifying across South Africa’s motor retail sector. Against this backdrop, dealerships are being forced to rethink how they remain profitable while still building customer trust and long term sustainability.
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